Experiences Local Aromas

Aperitivo Ritual in Italy

The Aperitivo Ritual in Italy

The Aperitivo ritual in Italy is a wonderful tradition that perfectly captures the essence of la dolce vita or the sweet life. This pre-dinner custom offers a delightful pause in the day, where friends and colleagues gather to relax, socialize, and savor the moment.

Picture yourself in the heart of Rome, Florence, or Venice, sipping a refreshing drink as the sun sets and the city comes alive. Whether you’re sipping an Aperol Spritz with a view of the Colosseum, enjoying a Negroni by the Arno River in Florence, or indulging in Prosecco on a piazza over a canal in Venice,  or sipping on a crisp white wine in the Amalfi Coast, each city offers its unique flavor of this cherished tradition.

Remember, it is not a happy hour and the idea is not to get drunk!

With this said, here are some general rules or guidelines, if you mayabout the aperitivo tradition in Italy:

Time Frame

Aperitivo typically takes place after work and before dinner, generally between 5:30 p.m. and 8 p.m. The idea is to open the appetite for the evening meal (yep, we eat to get hungry for dinner!)

The Drinks

An essential component of aperitivo is the drink. The most common choices are Prosecco, Spritz (like Aperol Spritz or Campari Spritz), Negroni, and wine. You will never get a drink that is too heavy, overly alcoholic, or sweet.

The Snacks

Unlike a full meal, the aperitivo is accompanied by light snacks. This could be olives, chips, nuts, cheeses, and occasionally a platter of cheese and meats, bruschetta, and more, depending on which part of Italy you are enjoying it.


Traditionally, the cost of the snacks is included in the price of the drink. This means when you order an aperitivo, you generally will also get something to nibble on,  without an additional charge.

No Rush

The aperitivo is as much about the social aspect as it is about the food and drink. It’s a time to relax, chat with friends or colleagues, and unwind. There’s no rush to finish your drink and move on. Enjoy the moment!


While it can be enjoyed at home, aperitivo is often associated with bars and cafes, especially those with outdoor seating. It’s common in Italian cities for locals to have a favorite spot where they meet friends for aperitivo after work. Piazza’s are usually the best settings, but roof-top terraces also have their own charm.

You cannot leave Italy without trying this ritual. It’s a must. That is why we created immersive aperitivo experiences in Rome, Florence, and Venice. Join us to explore the local culture, savor delicious bites, and raise a glass to the sweet life.

Embrace the spirit of aperitivo and discover the joy of la dolce vita with us.